Arcadia
UX design process of dynamic landing pages for Avis car rental. From concept, to wireframes of fully responsive designs.
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Arcadia Group - Design System
The brief
Arcadia group consists of over 7 international fashion brands, these include: Topshop, Topman, Burton, Miss Selfridges and more. The group wanted to merge all E-commerce websites into one platform, allowing each brand to keep their unique identity while improving their overall experience, increasing sales and gaining an overview of the total operation.
Challenges
Creating a platform that would answer each brand’s needs; be flexible to brand customisation; allow regular content updates and modification following A/B testing.
What We did
Our role was to bridge the gap between the brand representatives, the project managers and the development teams. Working closely with the developers we created a design system that gives designers a fast and easy way to design a webpage as well as easy implementation following each brand style guide. We created and shared wireframes on a weekly basis with the brands design teams and Arcadia’s development team to gather feedback and ensure optimal user experience.
Results
Arcadia group merged all the brands’ websites into the new platform. The brands maintained their identity while the overall user experience and maintenance across Arcadia improved.
To see some of the brand's websites click the links below:
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